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Customer Service: My Call is *Not* Important to You

I was working my way through a call tree with a large American-based company today and finally found the magic option to talk to a real live person. As I was holding for “the next available customer service representative,” I periodically heard a message from a friendly voice saying something like “Your call is important [...]

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The Economics of Business Ethics: Reward the Behavior You Want to Incent

A recent blog post from Seth Godin, No such thing as business ethics, stimulated some discussion among the folks here at WebAD. I think Seth has some very good insight about ethics in the business world and striking a balance between maximizing profit and being ethical while maximizing that profit. Seth’s core idea that businesses can’t [...]

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